I began my process with a thesis envisioning what Oku Matcha would be: a brand that wants to share the history and culture behind matcha. I created a mind map following this, emphasizing on words such as nature, green, and minimal.

Because we were encouraged to utilize and explore AI tools, I was able to achieve a much more professional output for this brand. I created prompts that in part utilized my own imagery to create something more of my style. These are the prompts.

After creating my images, I was able to convert them into footage, and from there added in subtle motion along with typography in After Effects. To create a well-rounded video I also created an ambient-folk instrumental track also through the use of AI tools.

After Effects and Photoshop

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